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Installation purification equipment, the use of direct drinking water has gradually entered ordinary people's homes, increasing people feel that school drinking water equipment to the gospel of high-tech, clear water shopping mall has broad prospects, but at the same time, clear water shopping mall brand is not clear, poor after-sales, good and bad, and other disorders are beginning to cover up everyone's double. Eye. Based on this, the relevant parts also make active response. According to the leak, new rules on water-related commodities will be issued, professional standards and systems will gradually be established, and a new round of "game" of eliminating the fittest will begin. How to win the Cleaner Shop? Let's talk in detail.

Merchandise pays attention to detail

Details determine success or failure. Any intelligent commodity is the connection between humanity and skills of rural drinking water equipment. Successful commodities are the wonderful processing of details. Similarly, clear water commodities should be well known, excellent quality is the first condition, details reflect the quality of commodities.

The biggest innovation is the difference of details. Most of the breaking skills are reflected in the breaking of details. Jin Liyuan, a supplier of water transport equipment, is no exception. From the first six-stage integrated ultrafiltration water purifier in China to the first dual-membrane household water purifier in China, Jin Liyuan repeatedly broke the profession of water treatment in China. All kinds of breakthroughs are inseparable from the handling of details. In addition, Jin Liyuan has made great efforts in detail and innovation, as can be seen from the two core skills of ultrafiltration and reverse osmosis, which are the most advanced in the 21st century.

In fact, the quality of the first-line brand of water purifier in China is no less than that of foreign brands. Without professional standards and sophisticated systems, it is indeed gratifying that the existing businesses can do so. Thus, the detailed control of commodity skills and quality is the most fundamental and crucial magic weapon to win the market of water cooler.

After-sales service

In addition to paying attention to the quality of goods, all the aquatic household appliances industry is also paying more and more attention to the after-sales service of consumers, while the after-sales service demand of the clean water profession is more significant. Unlike other household appliances, water purifier can be used by plugging in power supply. It requires not only the pre-use device of professionals, but also the regular replacement and protection after sale. If the after-sale service is not in place, it will not only affect the water safety of users, but also affect the image of companies and brands. Therefore, the control of after-sales service is the most important magic weapon to win Qingshui Mall.

Referring to this, to learn from the service experience of neighbors, the popularity of clean water appliances in Korea is very high, which is closely related to its perfect after-sales service. Korean direct drinker core change is very frequent, 4-5 times a year to replace the filter element, this is not their original water quality is not as good as our country, but Korean users also have a strong understanding, while purifying water quality, water purifier is also polluting the filter element, frequent change of filter element will help improve the quality of drinking water, and these work require after-sales service. Keep up with it, so the training of Korean direct drinker manufacturers for dealers and all sales and service personnel is very strict and deepened.

Of course, there are many good after-sales service businesses in our country. According to the market survey, well-known businesses such as Jinliyuan Water Cleaner, which not only sell outlets in the agile expansion, but also set up after-sales service points. According to statistics, Jinliyuan has a number of high-quality professional service troops. It has established more than 40 fixed service centers, more than 500 special maintenance points and more than 800 special installation points in major and medium-sized cities throughout the country, and opened a national uniform service inquiry hotline. China's water cooler Market in a short period of time can be similar to the merchants, but also let the people feel happy.

Strategic emphasis on the hearts and minds of the people

The author understands that direct drinking machine and water purifier have absolute advantages both in health and function, but the popularity of water purifier has a huge contrast with the current situation, which is closely related to its backward promotion model and consumer drinking habits, and should lead consumers to go. The key to direct drinking water is to start with brand and promotion strategy.

Referring to this, I have to mention Jinliyuan water purifier. Looking at the clear water profession, Jinliyuan Water Cleaner can be said to be at the forefront of the profession and era. From becoming a designated supplier of direct drinking water for the Universiade to the popular micro-blogging activity of "micro-Universiade and micro-sharing", Jinliyuan Water Cleaner has now gained the key of the brand, and later "Baicheng Project" and "Fair Fair" all show that it has become a brand. The strength of the business leader. According to the leak, some products of Jinliyuan water purifier have been exported to foreign countries, and the internationalization strategy is also in progress.

Operating company is the operation of people's hearts, strategy is the brain of the company's organisms, which decides the direction of the company. The company's strategic focus is to rally people's hearts and business orientation. Details of control strategy are the magic weapon to win the center of Qingshui Mall. Only when every detail is well controlled can Mercedes-Benz Cleaner Mall run.

Author: Hangzhou Water Shield Technology Co., Ltd.

Website: http://www.zjhzsd.com/

Key words: rural drinking water equipment, school drinking water equipment, ultra-pure water treatment equipment